Fundamentals Certification in Digital Marketing
15-20 Students only
Batch Size
Thane
On Campus
1 months Onsite
Duration of Course
Program Overview
Key Highlights
- Learn From Industry Experts
- Build Strong Foundation in Digital Marketing
Syllabus
Get to know the course in-depth by downloading the course brochure
Key Modules of Fundamentals of Digital Marketing course
1) Brand Understanding ~ What is a brand
✅ Why is it useful?
- BMS students specialize in business and management, making digital marketing a valuable skill for brand positioning, customer acquisition, and market expansion.
- Knowledge of digital marketing enhances decision-making in sales, advertising, and business development roles.
- Helps in mastering performance marketing, lead generation, and customer engagement strategies that are crucial in corporate jobs.
🔹 Career Paths: Digital Marketing Manager, Growth Strategist, Business Analyst, Social Media Manager
2) Consumer Understanding
✅ Why is it useful?
- BMM students are trained in communication, advertising, and journalism—digital marketing complements these skills by focusing on online branding and audience engagement.
- Helps in mastering content marketing, influencer collaborations, social media marketing, and digital storytelling to build a powerful brand presence.
- Expands career opportunities in media agencies, PR firms, and creative marketing roles.
🔹 Career Paths: Content Strategist, Social Media Manager, Digital PR Specialist, Media Planner
3) Role of Agency - Definitions with use case
✅ Why is it useful?
- With a background in technology, BSc IT students can excel in SEO, website development, PPC campaigns, and web analytics.
- Combines IT expertise with marketing, allowing for careers in MarTech (Marketing Technology) and Data-Driven Digital Strategies.
- Opens doors to roles in AI-driven marketing and automation.
🔹 Career Paths: SEO Specialist, Web Analytics Expert, PPC Specialist, Digital Marketing Analyst
4) Purchase Decision Journey
✅ Why is it useful?
- Digital marketing is essential for strategic business growth, brand development, and customer acquisition—all critical areas for MBA professionals.
- Helps in mastering high-return investment strategies like paid advertising (Google Ads, Meta Ads), email marketing, and conversion rate optimization.
- Gives a competitive edge in corporate leadership roles by integrating digital insights into business decisions.
🔹 Career Paths: Digital Marketing Head, Performance Marketer, E-commerce Manager, Brand Consultant
5) Digital (In) Marketing (POEM) Paid Media – Intro: How Media has evovled
✅ Why is it useful?
- Engineers bring analytical and problem-solving skills that fit well in technical aspects of digital marketing like automation, AI-driven campaigns, and data analysis.
- Can specialize in Google analytics, and performance-based marketing.
- Bridges the gap between technology and marketing for companies in e-commerce allowing for careers in MarTech (Marketing Technology) and Data-Driven Digital Strategies.
- Opens doors to roles in AI-driven marketing and automation.
🔹 Career Paths: Marketing Automation Specialist, SEO Specialist, Web Analytics Expert, PPC Specialist, Digital Marketing Analyst, Conversion Rate Optimizer
6) E-Com & Marketplaces Introduction
✅ Why is it useful?
- Engineers bring analytical and problem-solving skills that fit well in technical aspects of digital marketing like automation, AI-driven campaigns, and data analysis.
- Can specialize in Google analytics, and performance-based marketing.
- Bridges the gap between technology and marketing for companies in e-commerce allowing for careers in MarTech (Marketing Technology) and Data-Driven Digital Strategies.
- Opens doors to roles in AI-driven marketing and automation.
🔹 Career Paths: Marketing Automation Specialist, SEO Specialist, Web Analytics Expert, PPC Specialist, Digital Marketing Analyst, Conversion Rate Optimizer
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