Professional Certification in Digital Marcom & AI
Become a Digital Marketing expert by specialising in Media Planning & Buying, Search Engine Marketing (SEM), Search Engine Optimization (SEO), Account Management, Client Servicing, Business Development, Media Operations, Media Sales and start your dream Digital Marketing career
15-20 Students only
Batch Size
Thane
On Campus
6-9 months Onsite
Duration of Course
3 Months Mandatory Internship
1 on 1 Mentorship
100% Job Assistance
Program Overview
Key Highlights
- Learn From Industry Experts
- Case Studies & Live Projects
- Core Subject Specialisation
- Capstone Project
- Experience First Hand Agency life
- Industry / Agency Visits
- Both Career & Business Ready course
- Personalised Resume Preparation
- Mock Interview & Job Preparation
Syllabus
Get to know the course in-depth by downloading the course brochure
Key Modules of Fundamentals of Digital Marketing course
1) Brand Understanding ~ What is a brand
✅ Why is it useful?
- BMS students specialize in business and management, making digital marketing a valuable skill for brand positioning, customer acquisition, and market expansion.
- Knowledge of digital marketing enhances decision-making in sales, advertising, and business development roles.
- Helps in mastering performance marketing, lead generation, and customer engagement strategies that are crucial in corporate jobs.
🔹 Career Paths: Digital Marketing Manager, Growth Strategist, Business Analyst, Social Media Manager
2) Consumer Understanding
✅ Why is it useful?
- BMM students are trained in communication, advertising, and journalism—digital marketing complements these skills by focusing on online branding and audience engagement.
- Helps in mastering content marketing, influencer collaborations, social media marketing, and digital storytelling to build a powerful brand presence.
- Expands career opportunities in media agencies, PR firms, and creative marketing roles.
🔹 Career Paths: Content Strategist, Social Media Manager, Digital PR Specialist, Media Planner
3) Role of Agency - Definitions with use case
✅ Why is it useful?
- With a background in technology, BSc IT students can excel in SEO, website development, PPC campaigns, and web analytics.
- Combines IT expertise with marketing, allowing for careers in MarTech (Marketing Technology) and Data-Driven Digital Strategies.
- Opens doors to roles in AI-driven marketing and automation.
🔹 Career Paths: SEO Specialist, Web Analytics Expert, PPC Specialist, Digital Marketing Analyst
4) Purchase Decision Journey
✅ Why is it useful?
- Digital marketing is essential for strategic business growth, brand development, and customer acquisition—all critical areas for MBA professionals.
- Helps in mastering high-return investment strategies like paid advertising (Google Ads, Meta Ads), email marketing, and conversion rate optimization.
- Gives a competitive edge in corporate leadership roles by integrating digital insights into business decisions.
🔹 Career Paths: Digital Marketing Head, Performance Marketer, E-commerce Manager, Brand Consultant
5) Digital (In) Marketing (POEM) Paid Media – Intro: How Media has evovled
✅ Why is it useful?
- Engineers bring analytical and problem-solving skills that fit well in technical aspects of digital marketing like automation, AI-driven campaigns, and data analysis.
- Can specialize in Google analytics, and performance-based marketing.
- Bridges the gap between technology and marketing for companies in e-commerce allowing for careers in MarTech (Marketing Technology) and Data-Driven Digital Strategies.
- Opens doors to roles in AI-driven marketing and automation.
🔹 Career Paths: Marketing Automation Specialist, SEO Specialist, Web Analytics Expert, PPC Specialist, Digital Marketing Analyst, Conversion Rate Optimizer
6) E-Com & Marketplaces Introduction
✅ Why is it useful?
- Engineers bring analytical and problem-solving skills that fit well in technical aspects of digital marketing like automation, AI-driven campaigns, and data analysis.
- Can specialize in Google analytics, and performance-based marketing.
- Bridges the gap between technology and marketing for companies in e-commerce allowing for careers in MarTech (Marketing Technology) and Data-Driven Digital Strategies.
- Opens doors to roles in AI-driven marketing and automation.
🔹 Career Paths: Marketing Automation Specialist, SEO Specialist, Web Analytics Expert, PPC Specialist, Digital Marketing Analyst, Conversion Rate Optimizer
SPECIALIZATIONS
- Media Planning & Buying (Biddable Or Non-Biddable)
- Search Engine Marketing
- Search Engine Optimization
- Account Management
- Client Servicing
- Business Development
- Media Operations
- Media Sales
100% INTERNSHIP PLACEMENT PROCESS
Resume Creation
Once you Finish your course including assignments and certifications, we help & guide the candidate to create an effective resume.
Job Application
We share the candidate’s updated Resume with relevant organisations. On shortlisting we follow-up with an initial round of discussion.
Mock Interview
Based on the profile & the organisations for which the candidate is shortlisted, we help and guide them to prepare for the complete interview process
Selection & Joining
After the completion of a successful interview, we guide and suggest the candidate from accepting the offer to joining the organisation for a successful career.
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